In my Free Facebook Eco Community, I’ve been talking about why it’s so important to have a Sustainability Roadmap to Positive Impact and how the Sustainability Vision is actually the key driver of what sustainability means to your business. So I wanted to record an episode to share a little bit more about why having a Road map with help bring your dreams customers to you.
Featured In The Episode:
- What is a Road Map to Positive Success?
- 3 common mistakes Ethical businesses make
- Why you need one not just for your business but also your customers
- 4 Step Positive Impact Roadmap to grow your ethical business and attract your dream eco customers and make more sales
Coco Rose Eco Community – my online Membership for Eco Brands
FREE Downloadable Roadmap for Positive Impact
Welcome to the Sustainable Shift podcast by your host Petria Leggo-Field. This podcast is dedicated to helping your eco business make a bigger impact, become more visible and make more sales. In this podcast, we will cover actionable steps to gain more exposure for your sustainable and ethically focused, small business, all whilst juggling motherhood, consider this your go to community of people who just get it and leave each episode, feeling educated, inspired, and most of all motivated see, grow with me as I support your mission, shift you into gear and help shift the world in an ecofriendly way with the next episode of the Sustainable Shift podcast. Welcome back to another episode of the Sustainable Shift podcast. I am super excited to have you here as always. Let me just start off with this episode and say, congratulations, because you have made it through probably one of the most horrendous and horrible health crisis that we will ever see in our lifetime and your business has made it through.
You have survived this absolutely crazy time, and you’ve come out on the other end and your business is going to be doing or has been doing amazing things. So lovely, I just want to make sure that you’ve really celebrated this fact, take a moment now and just really appreciate this amazing feat that you have done and make sure you give yourself a little pat on the back and don’t forget to also let your customers know and let them share your, just your excitement that you have. You’ve survived and this is something you need to be so proud of. Now I am recording this and all children are now back at school, which seems like such a crazy time because these last few months have been pretty hectic. I’m sure you would have all had similar situations, but I kind of feel the energies really shifted and this awakening and this amazing time this year is really basically the world is our waster and our business is a go to do amazing things.
That’s why I wanted to talk to you today about how to create a roadmap to positive impact, because I know you have a sustainable business and I know you’ve got a passion and I know you’ve got an amazing drive to really create an impact, but do you have a roadmap to positive impact? Now I have created a four step positive impact roadmap, which is really going to help grow your ethical business and really attract your dream eco customers, because that’s what you want. You want your, these amazing soulmate customers that are going to come to you and you are going to make sales. That’s why this roadmap is so important to your business. Now I have also created something that’s going to help you do this. It’s going to be super easy. There’s just a little, fill in the blank template way. You can create your own roadmap to a positive impact, and I wanted to make it so easy for you.
Doesn’t mean that it’s not going to have a huge impact on how you basically just move forward with your business and everything that you do. It’s going to come back to this roadmap. I want you to pop over and grab yourself a copy. Head to cocoroseeco.com.au today. I want you to grab yourself a copy head to cocoroseeco.com.au/free and download yours. Now don’t forget because this is literally going to change your beautiful business. Now let’s get into it. I’m going to tell you what these four steps are, because these are the most important steps that you’re going to need to know. Now have you ever wanted it, like really stopped to think about what you would gain by creating a roadmap to positive impact or other people might like to call it a sustainability plan.
But I like the roadmap. I really like it. Cause you can kind of figure that you got to get from A to B and there’s lots of little twists and turns in between and you’ve got to stop off at a few places. That’s why I like a roadmap. I’m going to keep calling it a roadmap, but just keep in mind, some people might call it a sustainability plan as lots of other words, but for this episode we are going with roadmap. Now, if you’ve ever thought about adopting one of these roadmaps, do you have reasons to have one of these in your business? But the first one and probably the biggest one is we only have one planet. Just one. We’ve all seen that meme on Instagram, there’s no planet B. We’ve just got one planet and we have a really limited time to act.
And this is our chance. It’s our chance to make a difference for our children. It’s our chance to make a positive difference in our world and future generations. This is not just about us. We have such a bigger why when it comes to having an eco business. That’s why this roadmap is so important. It’s the basis, the grounding point for your business to grow. It may seem like something that you can just kind of skip over, or I’m going to do this at a later date because we’ve all done it. And I’ve been there. I’ve always, just thought I’ll just get to it one day, but then that one day might just not ever come. That’s why it’s really, it’s a really crucial underpinning of any work that you do, that this is really good to build your ethical brand. If maybe you’re an eco business, that’s just starting out, a strong sustainability vision is really good guide to all areas of your business.
Honestly all areas. Now let me explain what this roadmap is. It is, okay, so let me just explain what our sustainability roadmap is. This roadmap, as I mentioned, it’s a way to set out your sustainability strategy and the actions that are really going to help you achieve those goals. Kind of think of ’em like a staircase. So you’re down the bottom. You want to get up to the top and then you’ve got all these little steps that you’ve got to take to get up to the top. Now your sustainability vision is really the key driver of what your sustainability means in your business. This vision statement, this is the key, and this is going to be spread everywhere, wherever your website or through your copy, or with research shows your sustainability statement is the one that’s important. Now you could be sitting there while you’re driving or while you’re at the gym, or probably multitasking, like many of us mums are doing when we listen to podcast and thinking, yeah, but trio, why do I need one? Well, let me tell you, this is going to help guide future decisions and actions.
This is your business’s most powerful piece of information to share. This is going to help your brand build connections with your customers. It’s going to invite them to be part of a changing world. They could be part of that eco movement, the sustainable movement. That’s actually going to make an impact. It’s such a win for your businesses, your customers, and the world. It’s I can’t stress how important this is so far, we jump into what those four steps are. I want to share what some of the common mistakes, well, three common mistakes that I see business owners making. Number one, you don’t have an impact statement. That’s the biggest mistake is you don’t have one. You don’t have this roadmap to positive impact. Number two, if you do have the statement, it’s way too long and it’s confusing and it’s not meaningful, it might be great.
If he’s sitting in a boardroom around a whole bunch of very important people that are running the business, but it’s not meaningful to you or your customers. Number three is no using numbers to really help describe your impact as humans. We love numbers. We love to know how many people we help by purchasing something or how many education’s they’ve helped provide for women or children. We love numbers. It really helps to understand the importance of the work that you’re doing. Let’s get into what the four steps are. These are the four key steps, and I’m going to step you through them. Now the first one is define. The second one is identify. Third one is take action. And the fourth one is reach. So define, identify, take action, and reach. Now if you have a pen and paper handy, write those down. Or if you’re listening to this podcast, when you’re driving, perhaps maybe pull over, jot them down in your note section, because these are the four steps you are going to need to create your positive impact.
Let’s get into clarifying more about defining. Now when you define, I want you to really define two things. So I want you to design. I want you to define your business values and your sustainable development goals. Now with your business values, you’ll probably find that they’re really aligned with your personal business values? Okay So I really want you to describe your top five business values. You will probably find that these are very close to your personal values because as small business owners, our business and personal values really meshed together. Especially if you’re running the first couple of years, if your business, they might grow and change and develop into bigger things later on, but right now you probably find they’re very close. Now I, yeah, look, there’s so many values you can choose. There’s a couple of ones that I really love. One is, protecting the environment.
Maybe looking at the bigger picture equality or maybe global awareness is important to you or kindness or activism, expertise, innovation, helping others. There’s just so many values. I really want you to write down your five, just choose five that are really important to you. Now the next step I want you to define your top two of the sustainable development goals set by the UN. The United nations, if you aren’t aware of these, they have created 17 sustainable development goals. I think it’s by 2020 or 2025, don’t quote me on that. They want every government, every organization, every school, every business to really have taken on all of these goals. If not, some of these goals really make change for our environment. Now I’m not going to go through all 17 of them because to be honest, I can never remember all of them. There’s always a couple that just don’t stick with me.
A few of them could include or do include, I should say no poverty, zero hunger, good health and wellbeing, quality education, gender equality. Yeah, to choose ones you just have to jump into Google, have a little look back. I want you to choose two that really align with you and just really stick out. Don’t think too much about it. Let your intuition, and you’ve got instinct. Choose them for you. Now once you have your business values and you’ve got your goals, I want you to look where they cross paths, where do they intersect? Because you’ll find that’s a sweet spot. This is where you can really see your vision. Basically standing out to you. It’s going to come at you like in bold print, find that intersection because that’s it. That’s where your vision is now. Number two of my step process, identify what is your sustainable vision? What is it? You’ve pretty much just done all the hard work up above.
Now think about those values. Think about those goals because you’ve already decided how important they are to you. Your knowledge of this issue and your business thesis, what this is, what’s going to help craft your business’s vision. You should really be able to sum it up in about one to two sentences. Don’t go anymore. That’s enough, just really niche down on that, those few goals that you really want to focus on. Cause you gotta make these goals and this vision come to life in these next couple of steps. I want you to aim high, like say your vision, big aim for the stars. This is your business. You can do whatever you want. You’re the owner. This is why you created your business. You’re wanting to make an impact. This is where you’re going to make your impact. Now you might want some samples. There are so many, again, jump into Google.
Google is my friend. A couple of ones that I really love are, building the best product. This might be something that’s a real value to you like making the best product that matters and saves the planet. Maybe you want to cause no unnecessary harm. Like you might not seek to not only do less harm, but do more good as well. Maybe you want to use your business to protect nature, or maybe you’re just not bound by a convention. There’s a new way to do things like, can you create something? Are you an innovator? Can you create, write this vision statement again? Don’t let it, don’t think about it too much. Just really let it flow with what’s coming out now because you’ll find that this is your natural thoughts. This is your intuition talking. This is what your statements should be.
Don’t overthink it. That’s the biggest thing I can really guide you in is noto over thinking here, this is just getting it out onto paper. Now the third step is where we start to take action. You’ve got to think about in what areas can you have that positive impact to achieve your vision? So you have to be specific. Can never say that word. You have to be specific and focus on a fewer objectives. I don’t want you to go out and focus on a hundred things that you want to change in your business because it’s gotta be really hard to achieve those things, especially if it’s just you working in your business. I really want you to focus on a fewer objectives if this means that you go to achieve them. Just set really specific things that can help you deliver these goals. As always make sure there’s a timeline.
If you get to know me, I love my goals. I love timelines. I love being held accountable and these things, this is what makes it measurable. It really does. When you’re choosing your objectives, just choose, say three, between three to five. This is where I think you’ll have the greatest chance to really make that positive and social impact. Now are you probably wondering where do you even start? Because once you actually take off those Rose colored glasses and really honestly look at your business, there’s probably a lot of places you could make changes, whether it be big changes or small changes, like can you have a big impact by maybe working with a different producer or different factory? Could you maybe design your products more sustainable? Could you consider the way you print all your advertising material with, maybe you want to look at your supply chain manufacturers?
There’s so many places that you can start to really discover way you can be more sustainable and have that positive impact. Now I want you to don’t get so focused just on the supply chain. It’s very important, but it’s only one area of your operations. Sustainable issues are played out in all other areas of your business. All other areas that you could even go down the path of, who you actually work with, like is your Facebook ads manager, a or VA or your marketing expert or whoever you are working with an outsourcing, are they ethical brands? Do they maybe offset their business? There are so many ways you can do this and yet just get it all out on paper because this is what’s going to help you, but don’t get overwhelmed. Cause I think sometimes it can be scary once you’ve got it all out and you go, wow, my page is full, but just have patience.
Just remember that small steps in the right direction is honestly better than no steps at all. It really, truly is. There’s millions of small businesses. Millions of small businesses creating a positive impact is a huge impact. That leads me to number four of my four step process to create the most amazing roadmap, to having a positive impact. How will this roadmap now be promoted? It’s all there. Now you’ve got to all on paper. You’ve got it in front of you, but you might be thinking, what do I do with it now? So this is the big part. It’s a really strong statement of being committed when you’re willing to come out and publicly state that you are doing and what you are doing towards being more sustainable. It’s huge. You’re really being held accountable because you’re being honest, you’re being transparent and you’re showing your tribe and other businesses and consumers, the progress that you’re going towards your commitment.
That’s the biggest thing. You have to be honest, no one expects you to have 110% sustainable ethical business now. If you can show that you’re on that path to creating the business, that’s what people love. That’s what they’re going to connect with. You’ve got that journey you’re on that journey. That’s the biggest thing is to start that journey. That’s the first step that you’re creating. Now that’s going to be the hardest once you’ve got your little steps working towards it. That’s the easy part. It really is. Now with your roadmap, you’re going to be spreading this everywhere. Perhaps you might create an impact page for your website. It’s really important if you are an ethical business and the impact page is definitely needed. If you are not ready to go to an impact page, let’s keep talking about this on your social media. Social media loves storytelling.
This is the best way to sell your business is by storytelling. The chances are that your sustainability efforts are really going to have the capacity to pull in your audience’s heartstrings. You got to pull on them, keep pulling. This is so much better than just posting another post on social media saying, Hey, buy this because your audience aren’t going to connect with that. Let me tell you, if you showcase some human stories of what your impact is creating, you’re really going to build up those emotions. Social media is an amazing opportunity where you really humanize your brand. By delivering these human centered stories, it really demonstrates your impact and how closely aligned to your passion. This is like, how many times have you been on social media? And you’ve literally, please tell me someone else has done this before I share this story because I’ve done it so many times and I’m not even a crier.
I’m not someone that just cries, but there’s been so many times, especially over the last few months. When I’m pregnant, I will admit where I’ve cried over social media posts. Now emotion triggers emotions. If your audience can connect with your post, about what positive impact you are creating, this will help you reach them. It really strengthens this connection between your audience and it really communicates your passion for the environmental and social issues. It just engages your customers and gives them power. It gives them power to make decisions and choose an ethical business because now they know the impact that they are creating. It’s yeah, knowledge is just power. I think people often forget the power that your business really has. By giving that knowledge to your consumers, it’s just such a wonderful thing. You find it would be so inspiring to watch. I want you to always be clear and let both your other, your customers know, and other companies know your sustainably, and I want you to be really clean and just remember that by creating this positive roadmap for your business, this is for the higher purpose of our environment.
It’s such a significant opportunity to not only create a different business, but to also rekindle your own passion for your business and why you created it and why you did this. This is why you’ve done this. So they’re my four steps. This is what I want you to walk away to do. If you feel like you would love to share them. And I would love to see them. I honestly, I love connecting with other eco brands and I get so inspired when I see you making action and making change, because I know you’re going to do amazing things. You gotta do it. You’ve just got to put these few stepping stones in there to help walk your way to that amazing thriving business. That’s full of amazing positive impacts and just creating the business. You’ve always dreamed of. Now. I am so passionate about eco businesses and I’m smiling ridiculously, and I hope that you can hear or feel my smile through this podcast, but I am really passionate about helping eco businesses because you can make this difference.
I want you to be able to make this difference. I know if you do that with me as your eco mentor and with my beautiful eco membership members in my membership, you are going to create such an amazing successful business. Let me tell you, I am so excited because there is an amazing part of the membership, which is coming very soon. This is the first time I have actually shared this on my podcast, but on the 16th of June, the doors are opening. Yes. This is a very exciting market down in your calendar because on the 16th of June, the doors are opening to the Coco Rose Eco membership, where you have a really amazing eco success journey. This is the path that you can take at your own pace. It is not a course. This is a membership. You just take what you need when you need it.
With the support of other eco individuals who just get it. We understand why you’re creating this impact and we love, and we are on that same path with you. If you are wanting to have of extra support to help grow your business, come join us. Come join my wait-list head to my website at Coca Rose, eco.com. You sign up there. I would love for you to come and join us. As always, if you have loved this podcast episode, I would be so grateful if you head to iTunes and give me a little review. It don’t forget to leave your business name because I will be giving business shout outs here. As I said, I want to support you. I really believe by joining hands, whether it be by leaving a review or I’m dropping into my DMS on Instagram at Coco Rose Eco together, we can really build each other up and create the business that we’ve you and I have always dreamed of.
They have it lovely. That is my roadmap to positive impact. I hope it’s helped you today and this, alright. So there you have it lovely. That is the roadmap to positive impact. Thank you so much for listening to my podcast because I know how busy your life is. Trust me. I am right there amongst crazy mum, life, business, life juggling. I am so grateful that you’ve taken the time to work on your business and listen to this podcast and yeah, make sure you do and make sure you download your roadmap to positive impact template. You can find it @ cocoroseeco.com.au/free and you can get started. You can get started today. Oh my lovely. I am going to sign off on this episode. I hope you have an amazing day and I will chat to you. Very seen. See you later. Thank you so much for joining in today’s episode of the Sustainable Shift podcast.
If you enjoyed this episode, please make sure you hit the subscribe button. So you don’t miss any future episodes. Leave me a quick review will take you about 30 seconds. I would be ever so grateful and want to be friends because we’re not really friends unless we’re Instagram friends, head over to Instagram and send me a DM at Coco Rose Eco. Anyway. Lovely. I hope you have an amazing day and I cannot wait to connect with you again soon. Thanks so much, lovely. Bye.
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Hi there, I’m Petria and thanks for joining me here.
As a busy Mum to four young children, and with a fly-in-fly-out husband, I understand the juggle between family, home life and work … there’s precious little time to spare. I know how tricky it can be to make the right eco-friendly choices for your family – that’s why I’ve created Coco Rose Eco.
Through seeking out the most sustainable choices for my own family, I’ve carefully selected beautiful, unique and eco-friendly Australian made products which I happily use for our family and give as quality gifts. I’m excited to share my knowledge of all things eco-friendly with you and this community.