When done right Lead Magnets are a great addition to your overall Ethical Marketing Plan. Why does it work? Because when you are creating a lead magnet from the heart, something that is truly aligned with your business values and really solves a problem for your consumers it can’t help but grab their attention.
This kind of marketing involves giving away lots of value and offering absolutely free content to potential customers or leads to your eco business.
Lead Magnets are NOT when you sell your product, they are to grab the attention.
You are GIVING before you are TAKING.
Sharing your knowledge, educating them with eco goodness to help you customers learn and be able to make the right decision. When you have an email list you can grow your business and be profitable, you can give yourself back time for what really matters, your loved ones!
In this episode I shared:
- Why you need a lead magnet
- 5 characteristics of an irresistible lead magnet
- Examples of lead magnets to get your creative juices flowing
- How to get people to sign up to it
The key to success when using your lead magnet in an authentic way lies in having a genuine interest in your customer and their needs. You are going to love these strategies to grow your email list to be overflowing with your dream customers!
Join us in the Coco Rose Eco Community
If you enjoy listening to this podcast, I highly recommend you checking out our monthly membership Program Coco Rose Community
Doors Opening Monday 10th August 2020
This is an exclusive invitation to join us by jumping on the VIP waitlist for exclusive access to secret bonuses.
The Community is for you if:
You want to create a BIG impact on our environment and you’re ready to do it with the support of other heart centred, eco entrepreneurs
You need an eco mentor, actually you crave a mentor who can create safe spaces, motivate you, guide you, challenge you and inspire you
You’re a female entrepreneur of an eco business who wants to create an impact on our environment and create a ripple effect for future generations
You’re tired of the *free* stuff – reading every free blog post, watching free webinars, listening to all the podcasts, opting in for newsletters and just wish there was ONE place that was tailored just for eco brands
You are ready to step up and stand out as the go to ethical brand and commit to bringing your dream business to life
You want to connect with other like minded, earth friendly business owners and create lifelong friendships
You are open to learning, implementing advice and truly committing to your business vision
USE YOUR PASSION TO MAKE AN IMPACT
The Coco Rose Community is going to help create a wildly successful and sustainable business, it’s going to keep you on track, help you learn the best strategies for ethical business growth, it’s a resource that you can dip-in-dip- out at any time.
What would be possible if you had that bit of extra support?
So go ahead lovely, jump on the waitlist. What are you waiting for?