The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy.
It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy over time.
There isn’t one cookie-cutter social media strategy that will guarantee success. Your strategy will differ depending on your industry and audience. There are, however, specific steps you should follow to build out a plan that has longevity and helps your brand and business grow.
That’s why I wanted to invite Erika from Nadi Marketing onto the show today. Nadi Marketing is an eco-conscious digital marketing agency remotely-based in San Diego, California. Erika helps mission-driven companies, social impact organizations, and ecopreneurs to create impactful content, partnerships, and campaigns that engage with the sustainable consumers of today.
Connect with Erika
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