In this episode, I chat with Sally Williams or otherwise known as ‘The Brand Power Lady’ to come on to the show. For over 25 years Sally appeared on Australian television, providing insight into product benefits under the Brand Power banner, promoting everything from muesli bars to washing detergent
When her contract was up for renegotiation last year, she used the opportunity to make a significant change.
She provides information around sustainable practices that will help you alter your purchase decisions to ones that will reduce waste, reduce pollution and lessen the detrimental effect we are having on the planet.
Here’s a peek at what Sally shares in this episode:
- What the turning point was when leaving Brand Power
- Why she is so passionate about supporting ethical brands
- The important lessons she has learnt along the way
- Her favourite charities to support
- And of course SO much more sustainable goodness
You’ll walk away from today’s episode with so much inspiration and be ready to make a bigger ripple effect in your business and our world!
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PETRIA: Welcome to the Sustainable Shift Podcast by your host Petria Leggo-Field. This podcast is dedicated to helping your eco-business make a bigger impact, become more visible and make more sales. In this podcast, we will cover actionable steps to gain more exposure for your sustainable and ethically focused small business all whilst juggling motherhood. Consider this your go-to community of people who just get it and leave each episode, feeling educated, inspired and most of all motivated. So grow with me as I support your mission, shift you into gear and help shift the world in an ecofriendly way with the next episode of the Sustainable Shift Podcast. This episode of the Sustainable Shift Podcast is brought to you by my Coco Rose community, which is my online eco-community for heart-centred eco-entrepreneurs who are ready to create her dream eco-business so that she can create an impact on our planet and our environment.
It’s for women who are ready to build her business online, get increased visibility and make more sales. The Coco Rose community is the perfect blend of knowledge, coaching and community and we cannot wait to welcome you. I highly encourage you to pop your details on the VIP waitlist to get access to secret bonuses that are exclusively available to those on the waitlist and doors are opening so, so soon and this will be the last intake for 2020. If you’re ready to feel more supported and accountable over the next 12 months you need the Coco Rose community. I’ll pop all the details into the show notes but I highly encourage you to pop your details on there. Okay, onto this week’s podcast episode, it is a good one let me tell you now, the guests that I have on today we actually had a conversation for much, much longer than what was recorded.
I find that when two eco-entrepreneurs come together you can see the passion that runs through both of them so I am so excited to share this episode with you. Now if you’re a nine to five worker who has maybe recently made the career change into an eco-business then this episode is for you or maybe you want to support some amazing charities, but you’re not really sure which one to choose. Well, you’re definitely going to get value from there, here or perhaps you’re really intrigued to hear about what the journey is like to go from a well-known TV career and turn that into your own sustainable brand and what that journey looked like. That’s why I invited Sally Williams or otherwise known as the Brand Power lady to come onto my show today. For over 25 years Sally has appeared on Australian television providing insights into product benefits under that Brand Power banner.
I know you will all recognize her once she starts to talk because I feel like I grew up with Sally. Now, she has promoted everything from muesli bars to washing detergents, everything. But when her contract was up for renegotiation she used this opportunity to really make a significant career change. Now, I highly recommend you head over and give Sally a follow on Instagram, so she is @sustainablesally_au. She honestly provides information around sustainable practices that will really help you alter your purchase decisions to ones that will not only reduce the waste they will reduce pollution and lessen the detrimental effect that we’re having on our planet. The change is coming and there are already some amazing environmentally conscious products out there and Sally wants to be the voice for them. During this episode, she shares what the turning point was when she was leaving Brand Power. She shares why she is so passionate about supporting eco-friendly brands. She also shares her amazing many charities that she supports and of course, there is so, so, so much goodness in this episode and she has such an incredible story and I cannot wait to get into it. So without further ado, let’s get started.
Okay, wow a very warm welcome to the podcast, Sally, thank you for coming to join me here.
SALLY: Oh that is my pleasure Petria. It is just so lovely to be here with you and chatting with you because I know you and I have had a couple of chats already before on the phone, haven’t we even though we haven’t met face to face and I think you and I could talk for hours.
PETRIA: I actually got off one of our phone calls and I said that to a girlfriend. I was like, I feel like I’ve met another person that’s like me, but just not me. I think it’s good when you do meet other people, whether you’re passionate about being eco or in life, I think you generally find people that you just mesh with well. So, yes thank you I completely agree with that.
SALLY: Very glad we’ve crossed paths and it’s nice to be with you chatting for your podcast, so hello to everyone who’s listening.
PETRIA: Well, what am I do Sally is for anyone out there who might not know of you yet, I would love to give you the floor and for you to share a little bit more about what you do and who you are.
SALLY: Who I am and what I do, well hi everybody my name is Sally Williams and some of you may know of me if you’re television watches because the last 25 years I have been the face and presenter for Brand Power which is a supermarket product advertising platform on TV, so it was the Brand Power hoping you buy better, there is it
PETRIA: Everyone will know that.
SALLY: If I had a dollar for every time I have said that tagline, I think there would be a very wealthy charity right now.
PETRIA: Which is good that means you’ve got a very recognizable voice.
SALLY: Yes it has, it’s been great actually. It was a huge success moving into Brand Power, so just so everybody knows it’s fast-moving consumer goods was what I was advertising. So I worked with the company, I started here in Melbourne it was the first of its kind actually there’d never been an advertising platform like it. I just happened to be actually working for Ford, I was the first Ford lady to advertise cars in Australia, actually in the world for Ford. They recruited me from there they sort of headhunted me over to this, this new concept is new advertising concept facts and value to help you buy better. So we got that off the ground, 25 years ago and it’s a huge success, it’s I think there’s about 17 Brand Power presenters now around the world. We started here in Melbourne and then the guys took it out, internationally in about its eighth year in Melbourne. Through that time, I got married, had my twins, so it was a beautiful career.
I left it, three-quarters of the way through I had a break from it and went up to Sydney because I’m Melbourne based and worked for Channel 7. They haven’t, they had, an advertising campaign that they were fronting and they kind of recruited me over to do that for them for the five years then I went back to Brand Power after that. So about three or four years ago I finally made the decision after all those years that I wanted to follow my own heart in how I worked in my business as a presenter. I wanted to only support sustainable brands or at least businesses that were making a dedicated contribution to sustainability, especially those that are on our supermarket shelves because I was seeing a lot of it coming. I’d had a few I had a few great clients that I was working for with Brand Power. I knew that one day I only wanted to devote my time and energy and my passion and my career to that.
But of course, you can’t just step outside of a business and make a business decision on a whim. I needed to plan it because I had children at school and a life to run and my career was very much, financed our family. I couldn’t just go I want to do this and leave I had to really do a slow exit strategy, so I did I tried to create with the guys that were running Brand Power, an eco-arm of Brand Power, so that like an eco-power helping you buy even better, that kind of thing. They didn’t want to go with it by that stage they were so global and Brand Power was so ensconced in the way they worked, that they weren’t going to shift. They didn’t see, the interesting thing is they didn’t see that there was a business in it, they said, look we don’t think we’d be able to get enough work.
Of course that just really rattled my cage I thought, no one’s going to say that to me because I don’t agree, I know there’s consumers out there, me being one of them that wants to seek out better products to buy and use it in their home. As I said to you, Petria, we as a family moved into 2002 down to a 13-acre property at Bells Beach in Victoria, some of you may know Bells Beach who are listening it’s where they had the big Rip Curl Pro every year. We lived pretty well off the land, we had chooks, were on septic, we didn’t even have power for a while, we had to bring power in. Yeah, so the Brand Power lady bringing boxes of Omo home and all these other products and nothing against those products, but of course I couldn’t use them because we had a septic system and I started to really live that way.
I realized that we didn’t really know I had to search I had to look online to find products that I could actually use toxic-free products or low toxic products that I could use in my home because of the way we’re living and of course I discovered a whole new world then. So that’s really what started me off wanting to advertise for those products because I thought well, we don’t really need all the others. We can actually survive with really good products that are a lot more aligned with the planet and they are a lot more kinder to the planet in their production and ethically sourced et cetera, so that’s why I started it. I presented it to the guys at Brand Power they didn’t think there was a business in it, so I said, well, I’m sorry but I’m actually not going to sign my contract this time around. I’m going to go out and I’m going to do this myself, I’m going to start a business of my own.
By that, at that stage, I was working I had a sustainable living segment on the radio here in Melbourne on 3AW with Dennis Walter and my producer she was really, really supportive of sustainable living. So she and I really built that and I started to talk to the consumer a lot on air and they were telling me every day, every time I spoke to them that, we’re trying to find better products, we’re trying to live more sustainably and I realized that they wanted to. So, that really helped me move away from Brand Power and step into what was launched on the radio as Sustainable Sally. So, I started that about two years ago and I really for those of you who are listening who’s got your own sustainable business and you think, oh my God, how do I step out of what I was doing and into this or what about when I step into it how am I going to stay in it? Should I stay? I can’t see a picture, I don’t know, it’s scary. What am I doing? Is anyone going to buy my product? Is anyone going to believe me? Is it, am I going to get traction?
Well, you’re not alone because I went through those moments myself and still do to this day. But I think you know as were saying before, Petria, if we’re not challenged then we’re not living and we’re not here to be normal and we’re not here to be complacent. We’re here to evolve as human beings but we’re also here to work alongside and with the planet not against it. Unfortunately, I think the human race as a human race we’ve forgotten that you know what the planet can survive quite easily without us, but we can’t survive without the planet and we’ve got it the wrong way around. I just made that decision well, I don’t want to live like that any more of just going to work, earning really good money, talking about a product, going home and saying to my family well, I’ve earned my money and done a great job today, it just didn’t end there for me because I have a conscious.
PETRIA: Yeah, I think so many business owners get to that point. I have spoken to so many product-based businesses, service-based businesses, and they’ve all come from totally different industries. But at some point, they realized that maybe working for that big corporation, that marketing company that has $50 million in advertising a product that is destroying our planet it just doesn’t sit with their values. That I am nine out of 10, that is one of the reasons why people change to go into their own business and to create a business that can make an impact. I think when you’re working for a big company sometimes you know not that you’re just a number, but you just can’t see what you’re actually doing. Whereas I think when you’re working for your own business you can see how much you’re donating to charity, you can see how many people are purchasing that reusable water bottle or they’re just making that change.
I find it’s like you just said, it’s making that jump that the scary part, you can do everything you can do the planning and trying to find out how to run a business, but you’ve got to make that jump before you can actually learn and start and grow.
SALLY: That’s it and I stepped away from you know a great contract and a 25-year career. What I brought with me I guess was the trust and that and the passion and the drive and the determination. For me, I thought well, it doesn’t really matter if I fail, you can’t really fail because of the experience you gained from the experience anyway. So I really felt like I had nothing to lose and I couldn’t keep going the way I was going anyway. I needed to be able to wake up in the morning and I know I said, I made the decision about three years ago, but I’ve been wanting to do this for years. A lot of my dear friends and family members know this you know I used to wake up and think this is just Groundhog day what am I doing? I need purpose. I need more of a purpose and it’s not just about earning money and of course being I guess celebrity status, because I was, oh my gosh, you’re the Brand Power lady, oh my God, wow. I was on more ads than anybody on television but that didn’t feed my soul, that didn’t feed me actually at all, I wasn’t interested in that. I wasn’t even planning on that just happened, but it’s not enough, it’s not enough and I think the purpose is a really important thing too as well.
PETRIA: Yeah, I love to think of the five-piece, not the five-piece the three-piece, so you’ve got people, planet profit. Any eco-entrepreneur that I speak to their first thinking of how they can serve their people with better products then you’ve got the actual planet that is making that impact. Then profit is one of those things that, yes, it’s amazing, we want the profit, they want the profit, but it’s the last thing that they think of. They have a few other things to make that impact first and then if they make the profit then amazing, but other than that their values are all getting ticked. Yes, everything’s right because they’ve made a change. All it takes is one person to make one change and it makes this ripple effect. I know, oh months ago now when I went to Sea World with my family and I posted a story later that night on Instagram and a person sent me a message, a follower saying, oh my goodness, I saw you at SeaWorld today and you’re the reason that I stopped using plastic toothbrushes.
I was like, this is crazy like I don’t even feel like I talk about bamboo toothbrushes but obviously at some point I’ve mentioned it and they’ve taken it and they’ve changed their whole family. That family of, I think it was a family of five, so they now will use bamboo toothbrushes so then their children will grow up knowing that bamboo toothbrushes are completely fine to use. It has this ripple and you just don’t realize like it even gives me goosebumps now you just don’t realize you can make an impact like you’re not too small to actually make an impact.
SALLY: A lot of people think oh, what’s one little me going to do, but one little me, we all know that me don’t we? It does make a difference because if we all said that nothing would get done. The other thing too is that if you follow your heart the money will come and there is a business in sustainability, there is money we’re allowed to be in business, in a sustainable sector. I think I’ve come across many people that think well, you can’t do that and earn money out of it, I’m like, hello, that’s exactly what I’m going to do. It’s what I do for a living for a start and I will get paid, I know my value and I will get paid for the work that I do. I got paid for the work I did in Brand Power and I’m getting paid for the work that I’m doing now in this sector. So I wouldn’t want anyone to think that there’s no money in it as well. There’s all three P’s are relevant, just as relevant as the other.
PETRIA: Completely cut that out. I think that’s what happens with when you go from working in a nine to five, and then you changed to running your own business all those values or your fears or your beliefs, all those things start to bubble under the surface. I think that’s where I know even myself, after being in business for a few years now, I’m doing so much self-development and it’s so important like having the right mindset and having all those other elements actually contribute to running a successful business, it completely does. All those things combined can help you run a really successful eco-business. It’s, you only have to look at a few of the amazing like Keep Up or Seed and Sprout there’s a few really amazing businesses that have created huge ripples.
SALLY: That they have and they’ve had their ups and downs and they’ve been challenged and they’ve probably had their moments where they thought oh, crossroad but they’re there and look at the difference that made. Yeah, the Keep Cup stories is an amazing one, yeah.
PETRIA: Yeah, I was doing some Googling not that long ago there’s like millions of cups, millions of millions per day that are being saved from landfill, which is just amazing.
SALLY: Yeah, there’s some incredible initiatives out there in now around cups.
PETRIA: Now, Sally all of our listeners I know if they can’t already tell from listening to this podcast episode that you are so passionate about supporting eco brands. Now, are there any brands that you have worked with or are working with that really stand out that would love to be mentioned?
SALLY: Well, yes there are quite a few that I would certainly love to talk about, but I’ll tell everybody about my very first sustainable brand that came over the line. I’ve been with them now for two years and they’re called Supercart Australia, the company is called Supercart Australia. So it’s an Australian manufactured product and you’re all going laugh at this, but it is a supermarket shopping trolley.
PETRIA: That’s good.
SALLY: I know it couldn’t have gone to the apple doesn’t fall too far from the tree. I laughed when they approached me I said, are you kidding, of course, I want to be working for you guys. So it’s a hybrid shopping trolley and some of you may have even seen it. It’s in quite a bit of a few Woolworths stores around the country now and IGA‘s and some of the independents and work cross fingers moving into Coles pretty soon as well. So Woolies are loving it because they’re very sustainably-minded but I must admit Coles is as well, a lot of the IGA and the Reddrop G supermarkets are very much so they’re there too. But what they’re made out of the main basket, so not the actual the trolley where the wheels are not that part, but the basket part that we put all our groceries in is made out of non-virgin, so recycled two-litre plastic milk bottles and it’s our waste. Yeah, so it’s a fantastic thing. So it’s bizarre, isn’t it? So you’re in the supermarket pushing out your maybe two or three, two-litre milk bottles and you’re putting it in the trolley that actually made out of that plastic.
It’s a perfect example of working to the circular economy and the product we’re buying recycled. We’ve got to, and this is the whole thing I could rave about this for ages, the importance of recycling plastic. So APET which is the recycled PET plastic, because we’ve got a business now in Australia and this is a perfect example of a company that’s using our own waste and bringing it back into another product. Those baskets when they’re finished with can actually be recycled again and again.
PETRIA: Into another trolley?
SALLY: Yep and again and again. So it just never stops moving, it’s a fabulous example of how we can work to a circular economy and produce a product like this ourselves in this country and we’re also using our own waste. It ticks so many boxes for me, so when they approached me, I’m like yes absolutely, so I love talking about Supercart Australia.
PETRIA: That’s crazy because if you think of how many milk bottles for my family, so as a family of six I go through 12 to 15 litres of milk a week.
PETRIA: Well, there’s a lot of people that like milk, I don’t even drink milk, I am a soy milk girl, but our family loves milk and so that’s just one family. So can you imagine that times every family in Australia? My question is are these milk bottles just going into our yellow bins? Are these the ones that they’re reusing or should we be putting them somewhere else?
SALLY: No, they go into our normal recycle bin and they ended up at Visy up in Sydney, Visy has a huge recycling plant up there that I’ve been on tour I’ve been up and seen it all happen. So I’ve seen the whole process now and it’s fascinating to watch it. Yeah, so we have to keep recycling and if we don’t recycle this doesn’t happen. So that’s very important, so yep definitely keep recycling. The good thing is too, you’re not feeling so uncomfortable about the fact that we’re using plastic. A lot of people I know buy their milk in glass these days, et cetera, but at least I know when I do buy that and I use the one litre as well and the juice bottles too, and the two-litre and one-litre juice. But at least we know that it’s going to have another life and I love that, I really, really love that. There are many brands out there, I mean, Natures Organics, some of you may know that’s another supermarket brand, but they do the Earth Choice, released a brand called a new brand range called Core.
All their products are bottled in recycled plastic in recycled PET. So which is brilliant and that’s an Australian product and Australian brand started, the business started here in Melbourne actually they’re Ferntree Gully in Melbourne. I was having a chat to them today and they’re so proud of that and I’m so proud of them so I’m hoping to be doing some work with them soon. But one of the other there’s many brands and products that I could talk about, but there’s another one that I absolutely love and that is Paintback, it’s an initiative called Paintback. So it literally is that how many paint tins we have in our garages or in our sheds or professional painters really don’t know what do they do when they’re finished with their paint tins. A lot of us have got paint tins that sit in their garage and the paint goes off and they’re not even empty yet and often they end up in landfill.
But this whole initiative is now that you can actually take those tins and take them back to a resource recovery centre where they have big bins, Paintback bins where you can put them in. They are every single component of that tin, the paint included is recycled responsibly.
SALLY: Yes, I’m doing quite a bit of work with them at the moment too which is fabulous. I’m just about to do their training video for them to help painters understand and the public understands the whole story and how it’s all processed. So that we think too I mean, I’m guilty. I’m guilty hands up we never knew what to do with our paint tins. What do we do with our paint tins they can’t go in a recycle bin? Oh gosh, have I lost you, can you still hear me stop the screen? I was putting them in the landfill bin like everybody else, or I was waiting until we had a council pick up and they were going out there, which isn’t, they’ll go into landfill then as well. So they were going to landfill and it’s toxic a lot of it is quite toxic and the tins can be recycled completely again. So that’s another wonderful initiative that I’ve been working with lately.
PETRIA: That’s amazing, I haven’t heard of that one, I have heard of the other ones, but I hadn’t heard of the paint tin. I find the big thing and you might agree with this as well is education, I find that there isn’t enough education in the mainstream media to allow consumers to really make that, to make an educated choice. I feel that you just kind of get into a habit, whether your Mum always did it or whoever has done it in your family, that you just keep going with that same habit. So until you kind of take-off the plastic rose coloured glasses, you go oh, hang on this is plastic and this is plastic and this is not this and I’m doing this. Like I know my biggest thing was maybe two and a half, three years ago I stopped using cling wrap but until then I just didn’t even think that it was plastic at no point, did it even cross my mind that it was plastic and then I was like, oh hang on a minute.
Lots of people when they change like a habit, an eco-habit it’s a bit scary you don’t know what to do you know there’s other products out there. I find the price is a really big thing that people are like, oh I might have to like spend, I don’t know, I think I bought baking Silicon trays for like, I dunno, $30 for two. But these are to last me for a very long time but I think people get a bit scared, just not having enough education. I really love that there’ve got people like you and all these other amazing businesses that are doing really cool things they just need to be, we need more people to support them so then they can get the voice in the word out easier I think.
SALLY: I think so, we need that yeah, we need a positive. We need to reiterate I think the messages and again and again and again because it takes quite a while for us to change our habits. But I think education is key knowledge is power and we need to understand why we’re doing something if we’re going to make a change. It’s not just all I need to do this I’ve been told too that I don’t really know why. Once you understand why and you realize that the ripple effect from that, if I do this, then I’m contributing to the betterment of our planet as opposed to the opposite, the detriment. I think that’s enough and I think the consumer is really shifting now to want that, they want to make a better choice in their lives. They realize that the planet they’re seeing it, they’re hearing it now at least we now know the planet is not going to survive, going the way we’re going.
It really is as simple as that and we’ve just got to keep at it and keep talking about it and keep letting people understand that and getting them to realize that, like I said before, the planet can survive without us it was doing very well.
PETRIA: Until we come along.
SALLY: We can’t survive on a planet that can’t look after us and we’re killing, so we’re actually killing ourselves. So it’s bizarre isn’t it that people just get that complacent that they don’t think they don’t want to think that far ahead. I think it’s what it’s all about I think it’s about thinking way beyond ourselves, you know life is way bigger than just us, it really is.
PETRIA: Oh, completely. The biggest thing is just making that one step, I think you’ve just got to take one step and then it’s been proven in some scientific research that I do not know where I read this, probably Google. You’ve just got to make that first step because after that the other steps come easier like I know for me, I don’t use cling wrap, I don’t use foil, I don’t use baking paper. I don’t use all these things now, but it just took me realizing just the one, even what’s another thing, oh, I now compost, I now recycle my soft plastics, I do my normal recycling. When you can actually see that you’re, like, we’ve put red bins in Queensland, I need to change to a smaller bin because I’m not even feeling a quarter of it.
SALLY: I know, isn’t that great though, isn’t that fantastic I love that. Yeah, you’re right just one step at a time. I think the other thing to remind as well is that don’t beat yourself up if you don’t get it right each time. I don’t believe that 100% and I know I will, I don’t live completely sustainably and I don’t believe we should even, well, I personally don’t believe I should have to. I think it’s too hard and we’re here to have a good time in life and to be respectful as well. So I think we can balance the two, so I just apply the 80 20 rule. If there may be a time where I’m somewhere and someone says, can you just put some cling wrap over that Sally, you know if I’m there helping, I’m not going to say, oh, no, I don’t use cling wrap, I’ll just go with the flow because it is what it is.
I don’t want anyone ever to feel bad about what they’re not doing and what they are doing. Because I think change can take some time and we’ve got to be kind to each other through it, but it doesn’t mean we stop. I’ve just noticed my family just, and so many, you’ll be the same, so many people that we meet along the way, as you mentioned before, that we influence in some way and something happens. You’ve made, you’ve helped them make one little change, like the lady at Sea World, I mean, that’s fantastic.
PETRIA: Yeah, it’s just one change, one step in the right direction and then everything else will fall into place. There is no 100% there’s, what’s that Facebook quote or the Instagram quote where it’s like, it’s better off a million people doing it imperfectly than one person doing it perfectly.
SALLY: Yes, yes and, as we’re saying also before life would be really boring if we just stayed the same as well. We’ve got to have our good and bad, we’ve got to have our yin and yang. It is part of how we evolve and learn and live too so you know we can’t be perfect but we’ve got to really think of that planet. It took a long time to get to the planet, to get our planet to the state it’s in now a very long time. It’s not going to happen overnight, but we just have to be persistent and consistent with it, it’ll get there. But it’s beautiful and not only that what I’ve loved about being in this sector and seeing it is that it’s just that people are coming more from their heart centre. I think that people are getting a lot further away from their ego-driven selves and out of their ego and they’re living through their heart, not their mind. I think that’s a beautiful place to be, I think as humans, we’re evolving through this really in a beautiful way as well. Now we’re respecting ourselves as well as the planet, they sort of go hand in hand.
PETRIA: I think even like where, okay, we’re coming post-COVID now in Queensland. But I think when people, when that happened, people realized they didn’t need everything that they had or that they did, or that they, maybe you could spend a bit of time making pasta or baking banana bread or doing these things that we, most of the time wouldn’t do because we’re always so busy and it’s not convenient for us. If anything out of everything that’s happened this year, I think it makes you realise that you can live without a lot of stuff. There is a lot of things that we just take for granted and we realize that we’re still happy either way.
SALLY: That’s the key we asked the question, well, what is happiness? What makes us happy? We tend to go outward for that short term gratification to get that quick fix it’s like a sugar hit or whatever it may be. It is short term and it doesn’t sustain us. It actually isn’t sustainable to live that way because really the happiness and the sense of happiness and joy comes from inside us. So again, one of the beautiful things that’s come out of the horrid time that COVID was is that, that we’ve really had to stop and look in the mirror and have a really good, hard look at ourselves and our lives and ask ourselves what’s really important and what isn’t and what do we need and what we don’t need. What is this cycle of life that I’m on? What am I, what am I here for?
I mean, it’s great too, I think more personally, I feel that the universe just said, look, it’s time to put everybody in the same boat. It doesn’t matter where they’re from, what their religion is, what the colour of their skin is, what their demographic is. I’m going to put everybody in there together and get them to have a good hard think about this because me, the planet, the universe is not surviving and you guys are not getting it. It’s a real wake up call, hasn’t it, but not as much as it’s been horrible and, and it’s tragic to even talk about it and think about the deaths and the stress that it’s caused a lot of people. If we can find our way to sit above it and see what it really is, I think it’s, I think it’s that I really do. We don’t need much in our lives to be happy and happiness does come from within us and we’re not spending enough time there, we’re spending a lot of time out there, but not in here.
PETRIA: Yeah, it’s been easy, I think the biggest thing is like, I know for myself like I am a FIFO wife as you now, so my life is my children from Monday to Sunday, I should say. Monday to Friday with school drop-offs and daycare drops and afterschool activities, I am like go, there is no stopping for me Monday to Friday. Whereas now one of my daughters…
SALLY: You’re a working mum as well though.
PETRIA: We like to do it all.
PETRIA: It’s like I have the balls in my hand today, we’ll see which one I’m going to concentrate on, my little humans always come first, always, but yes.
SALLY: Yes, yes, of course, I’m a mom. I get that totally.
PETRIA: I, one of my daughters, she hasn’t started back at one of her after activities. She’s like, no, I feel fine not to go back at the moment and me as a person, who’s just come back out of three months in self-isolation with my children. I was like, that’s okay like if you don’t feel like doing something that’s completely fine because it’s just another busy thing like do you really need to keep being busy?
SALLY: Yeah, I know, I know, hasn’t it been lovely seeing all the families just regroup and get together, spend time on weekends and not have to rush around to school sports and weekend activities. We can actually sleep in and be a family and have brekky in bed together and not rush around like mad idiots, yeah it’s great.
PETRIA: Do TikTok’s I saw quite a lot of family’s do TikTok’s where all the young people have got their parents doing them.
SALLY: That’s hilarious, isn’t it? So you know isn’t that great that we’ve been able to find other ways and there’s so much more to be discovered in this world.
PETRIA: Absolutely. Now, like talk to me about like this world and this journey. What would you say Sally is something that’s probably the most important thing that you’ve learned in this journey? So whether this be from your journey from transitioning from a job to a different job or just a journey in your life experience, what’s something that’s really important to you?
SALLY: I think probably one of the things I’d like to share and I’ve learned so many things, I must admit I’ve learned a lot I couldn’t talk about them all. But one of them I think was just making the shift from one to the other and feeling that fear and doing it anyway and trusting myself regardless, just it’s a scary thing. I’ve made a few big changes like that in my life and my career that have been really scary but I’ve done them anyway and you always survive, you get through it and you evolve through it and you grow. I would say, especially at my age, in my career a lot of people would have probably thought, well 25-year career, which meant that I’ve been 35 years as a presenter because I was 10 years presenting before I started or eight years before I started Brand Power.
Why wouldn’t you just retire and give up and just stop and go and just live the retired life. For me, it was like well, I was surprised because I love, I work, my work is my life and I love it, so it fulfils me, it’s part of who I am and it helps me grow and expand as a person. If I’d stop that I would have really missed out on were on it right now and I’m loving what I’m doing now. I’m loving the growth, I’m loving meeting beautiful people like yourself, and having these conversations. No, really and I feel like my life’s just begun because I’ve made this career choice and I did it because I followed my gut, I followed my heart. But I also followed this inner knowing that it was my next thing to do and I trusted it enough as scary as it was.
I thought well, I’m doing it anyway and it’s been three years and they say it takes about three years for a business to start going. My brand manager and I had a chat today on the phone and we both looked at each other and went, we both said to each other, well we said three years and here we are. Now I’m, it’s a success and it’s going to keep growing and I love that because it’s like, when I said before, if you follow your heart, the money will come. So it’s a bit like that, I followed my heart and the work is coming and I guesswork represents money, doesn’t it in some degree because we’ve all got to live. It happened so that would be the big thing that I’ve got out of that is I kind of tested it again and I can say that it works so follow your heart and trust that.
What I think is the key to that is because if you have joy in what you do that joy it resonates out to other people. It attracts, like attracts like, and I think that is an attractive asset, isn’t it? If you meet somebody you love what you do, I can see that it just radiates out at me. I can see you are exactly where you should be in doing what you’re doing. That’s as soon as I met you, I loved you for that like straight away, I could feel it from you. That has a lot of power and that is, it’s a lot of truth in it, so follow your heart. I look back and I think well, I followed my heart and I’m enjoying what I’m doing and I’m growing as a person and growing each experience makes me a better person because I’ve chosen, it’s a choice, but I choose to be in this industry because it’s going to help me be a better version of myself.
PETRIA: But I don’t think that you ever stop growing, whether you’re working a nine to five, sometimes you might get into that, might be a bit more mundane, you’ve done the job over and over, you don’t even have to think about it. But when you go to be an entrepreneur, whether you’re an eco-entrepreneur or just starting your own business, you will always grow like the more nervous, the more scared you are when you’re about to do something, the more you grow and it’s completely true. I know at the start of this year like I can talk underwater I have no problems with talking to people. But holding a workshop was like live webinars, this is like, I had all those fears and I will put my hands up, it was scary. It was like crazy storms and all these external factors but it was exactly the energy that I was putting out.
I was scared. I was worried, I didn’t know what was going on and then a crazy once-off storm comes in the middle of summer and blew my house inside out, basically. The next few ones were completely fine because you’re feeling positive and you’ve got this exactly what you said like attracts like. It’s like the law of attraction, if you are happy and you’re passionate and you are following your intuition and all those things, everything comes back to you. It will always come back to you in your business, in your personal life, everything does that big circle, circular circle.
SALLY: Yeah, it does and the key to that is maintaining yourself and looking after yourself in the process. So you know that’s something that I’ve also learned and I’ve been studying that a lot more, really in the last, probably 10 years of my life, when I had a family tragedy. It shifted me to want to be able to really, be conscious and accountable and take responsibility for my own feelings and be honest with myself in the moment, so that and allow it. I’m shiting myself cause I’m about to do a webinar I’ve never done one before. Okay, well I’m shitting, I’m allowed to shit myself because I’ve never done before, excuse the French.
PETRIA: It’s all the tech side of things and all these things that you’re still learning and adjust too, let alone actually having to deliver something and talk to people. The thing is that most business owners know what they’re talking about and they can describe their product inside out or they can describe their topic and talk for it for hours unassisted. But when it comes to like a crunch point, if you haven’t done it before, that’s a growth period and you’ve got to go through it because then you’ll move on and you do bigger and better things and you might speak to 10,000 people another day. You’ve just got to make that first step you can’t speak to 10,000 people unless you make that first step to speak to 10 people.
SALLY: Well, that’s it yeah, so small steps and just allow yourself to have the journey and not beat yourself up about it, and just go well, I am going through this at the moment and that’s actually okay, and I’m going to be very open and transparent about it and I’m going to ask questions. I’m going to work your way through it and then you set yourself free with it. There’s a lot of freedom in that you allow yourself to do it and you come through the other end and you go okay, well, I’m actually feeling fantastic optics, I’ve ticked that little box today and wow, you know and celebrate ourselves.
PETRIA: You survived. I think that’s one thing as a small business owner we don’t give ourselves enough credit. Like people that own those big multimillion-dollar businesses, they would have been at the same starting point as well. I think as an entrepreneur you get a bit worried that maybe your business isn’t selling as many products this week like you’re looking at other businesses all these external places of people that seem to be doing so-called better than you, but you don’t know their why you don’t know what’s going on between them. I really believe that you have to just stay focused on what you do and stay in your own lane and just ask those questions, there’s like so many amazing business Facebook groups or communities everywhere. I feel like I’ve got all these real-life friends on Instagram that I can literally send through something and say hi, do you mind just having a listen to this or reading this just to check over it. These are people that support you no matter what, even if you haven’t necessarily met them in real life and they’re going through that same journey as you, they’re all just want to make a difference.
SALLY: Yeah, that’s why I love what I do because I feel like I’m a real, service person, I guess and a storyteller. All my time through Brand Power, my favourite products that jumped out at me were the ones that I got to talk to the brand designers or the owners of the business, like Jalna Yoghurt or Earth Choice is another one actually, who was just talking today. They’re all businesses that started somewhere and they’ve been consistent, they’ve had to get this, their products onto a supermarket shelf and maintain that and keep growing and building. We’ve all got our stories around that but it’s a beautiful thing to do to be aligned with what you truly want to do in your life and be true to yourself. Be aligned with what your why is, like you were saying before, understand that.
Yeah, I congratulate anybody out there starting up their own business. I’m not, I don’t create my own products I talk about everybody else’s products, that’s what I do and talk to the consumer and share the message, that’s what I do. I haven’t started yet, I mentioned this a while ago to you that I’d like to actually start my own product range, I haven’t and I don’t know where to start with that, I’ll probably contact you.
PETRIA: Again, this is a biz person we’ve never met in real life, but yes, of course, and I’ll be more than happy to answer, this is the thing.
SALLY: I don’t, I don’t know everything, I know what I do, I do that really well and I love doing it. But yeah, I a lot of people say how come you haven’t got your own range, Sally? It’s still like, well where am I going to start? I’m so busy working for everyone else I don’t even know where to begin with that. So we’ve all got to start somewhere.
PETRIA: The time will come, there’ll be a time when everything just kind of falls into place and you’ll know the moment when it comes, whether it’s I don’t know a product inspiration, whether you’ve just got this idea that just suddenly goes okay, right we’re going to do this. But it will come again trust your instinct.
SALLY: I’m hoping it finds me, it’ll be something I’ll be pottering around in life and something will go bing it’ll be like, oh there is and the light bulb will go off and there’ll be okay, there we go. But it’s not the right time for me at the moment I know that. Yeah, so we’re not, we just keep going and we keep doing what we love doing and keep congratulating ourselves, I think too. We’ve got to celebrate our milestones even if they’re just a little thing each day I think we have to remember to do that.
PETRIA: Yeah, 100% I completely agree. So talking about milestones I know so many eco businesses love to support a charity and they often feel that they’re not big enough to make that impact or can they really add to making another company or making another charity be, make that impact? Is there any charities that you love working with or you support that you’d love to talk about?
SALLY: Oh yeah, absolutely. I am an ambassador for two different charities one of them is it started in 2011 and that is Smiling Mind and some of you may know it’s an app you can download on your phone. So it’s learning, teaching you about mindfulness, there’s lots of different mindful meditations for different age groups, it’s fabulous, absolutely love Smiling Mind. Dr Addie Wootten is the CEO, she’s a psychologist too and you can actually have a listen to some of their podcasts, they’ve done a lot, especially over COVID, so anyway, a great app to download so I’m an ambassador for them and they started a long time ago yeah 2011. The other one is that I’m very involved with and that came about because I have a, a sustainable living on a garden show on Channel 7TWO called Vasili’s Garden and I work with Vasili on the radio as well and he asked me to join his show about two years ago.
I was able very lucky to be able to decide on who I wanted to cover, what segments I wanted to do and we did about a six-minute TV segment. One of them was one called SecondBite it’s an initiative association, it’s a not-for-profit called SecondBite and what it does, it’s all about food redistribution and food insecurity. It basically gets meals, fresh healthy meals, SecondBite to the needy all around the country and its main backer is Coles. What happens is and I’m an ambassador for them, I’m an ambassador with Curtis Stone from Coles is the ambassador for Coles, Matt Preston who you’d know from Master Chef, myself and two other people. We’re the main ambassadors for SecondBite and we, well thanks to Coles produce a million meals a week for people in need around our country.
PETRIA: A week?
SALLY: A week, a million meals a week. We feed a million, yeah create, yeah how’s that?
PETRIA: Wow that is crazy. So for the listeners out there and for me what kind of food is this? Is this like food that’s near it’s used by date? Is this like bread that wasn’t sold that day? What kind of meals are being spread around?
SALLY: Well, from, I’ve been on the truck run many times with the truck drivers and we go to Coles and pick it up. When we’re in the supermarket and we see that there’s wilted vegetables that are not saleable anymore, they get to a stage where they just basically don’t sell. We, you and I both know that we could whip up a great meal with those but they can’t sell them. So all of that food, so it’s perfectly edible, it’s still fresh, but just can’t be sold anymore. Normally years ago that would have gone to landfill Coles would have just thrown it to landfill if they didn’t have farmers come and collect it. Now the SecondBite trucks come up and pick it up every single day or all around the country at different Coles supermarkets. The SecondBite trucks will reach a lot of points. as many as we possibly can pick up that food, take it back to the depot and then they distribute it into boxes and send it out to agencies who then set up certain days where the needy will know to come and pick up some food that might get them through the next few days to create a meal.
Or they might go out to centres where people are homeless and they actually have volunteer chefs on board that put together beautiful meals that feed those people that come in for a meal or two each day and that sleep on the street.
PETRIA: So all food from there, like all this Coles food is what runs this whole charity.
SALLY: Also we have, often a lot of things that are past their use by or use by date, normally not best before, but used by date that literally can’t be sold there’s ways that we can get that food as well. So that food gets sent out as well, so it could be juices, milk, tin product pre-pack product as well, so they just get as many as they can over. Well, for example, I went to the Grand Prix through COVID because of course the Grand Prix was closed down on Friday, the 13th of March this year. Atlantic Food who cater for about 70% of the food that’s produced over the whole Grand Prix event all that food was going to go to landfill all this food was ready to go. We came in with a truck and we got it out there and so did I think Foodbank, a couple of the other charities as well and picked it up and made sure that we got it out to the needy.
So there’s times like that where food is just normally we’d go to the, went to the MCG as well because footy had been cancelled. We had to go there and I did a segment there for the news and we collected Coca-Cola, donated all their Coca-Cola, all their drinks, chips, biscuits, lollies, everything that came out of the vending machines, all got distributed to the needy. Yeah, so things like I mean that was quite rare, of course, because of COVID, I mean, we would have never expected food like that to come to an end. But so that’s basically what happens, so yeah it’s an amazing thing because homelessness is a huge problem and food insecurity is a huge problem. Not necessarily people that are homeless, but people that really can’t afford to feed their family properly or send their children to school with a healthy lunchbox each day that struggled that much, that need to come in and just get some supplies on a weekly basis.
They might have somewhere to sleep, but they haven’t got enough money to feed their family or themselves. So food, yeah food insecurity is a big problem that we’re not aware of. So it’s an absolute thrill to me, they asked me to come on board and be an ambassador. I do a lot for them and I love it, I wouldn’t change it for quids. It’s a, it’s a great thing to do. Yeah, it was such an eye-opener.
PETRIA: That’s so amazing, that’s really inspiring actually. I think you get so used to just living in your own little bubble that you just don’t realize. Like I live in the suburban, I don’t see any homeless people at all. I went down to a women’s business retreat November last year at the Gold Coast and because I didn’t have my children, I’m like okay I’m going to get up and go for a walk along the beach each morning. There was so many homeless people along Surfers Paradise, I had, I just didn’t realize. I know that there’s people that are homeless and that there’s people that are struggling, but until you’re actually face to face and walking past people that are still asleep with a shopping trolley it’s yeah, it really pulled my heartstrings. You just don’t realize that this happens and people, again, like it’s like having these glasses on, you just get used to living your own life that you don’t realize that there’s so many other places or charities or things that you can support and you can make an impact.
SALLY: Oh, with SecondBite for example, they have volunteers that come into the warehouse and it’s got so big now that the corporate they’ve got a corporate volunteer program and that’s full for six months. They get about a team of about 12 people will come in from a big corporate company and small, it doesn’t really matter where, but they will help sort the food. The food will come in off the back of the trucks and then they’ve got a sort into boxes so that each box has a real variety of foods, so it’s not all potatoes or all cucumbers or whatever. That’s what the volunteers do but while they’re there they learn the SecondBite story, they learn about food insecurity, they learn that people are only a moment or a meal away from being on the street. This is the thing that I don’t think people realise especially post-COVID there’s going to be so much more of it.
There has been a lot more of it already that you see people one minute, you think they’re normal walking down the street, you’d imagine they’d just have a normal life just like you, but they’ve lost a job there, maybe their partners lost a job. All of a sudden, there’s no income coming through and they’ve got children and they can’t pay the rent, they’re on the street within a day it can turn around that fast. All of a sudden we’ve got a family or an individual that has nowhere to go, nowhere to get a meal, no money, nowhere to sleep and often lose friends over it. There’s a fine line between what normal is and not normal.
PETRIA: It’s so funny you brought that up, my daughter tonight only just mentioned like literally an hour before we popped on here, this is my 11-year-old, she asked she’s like, what would we do if we lost our house and lost our car and didn’t have a job, I said we’d go stay at my mom’s house, go stay at Nana’s house and she’s like, I suppose if you could just ask the neighbours to call us a taxi, couldn’t’ they? You just don’t think about it.
SALLY: No, isn’t that interesting that she actually thought that’s beautiful that she’s thought that because we often don’t, you don’t, unless you, I mean, as I said, it was an eye-opener. When I did the story on a SecondBite I was just blown away because food waste is something that’s always been a thing of mine. I’ve grown up with, if you don’t eat what’s on your plate, you’ll have it for breakfast or we just don’t waste food. There are people starving this is how I was brought up we don’t waste anything in this household and I never have. But, I just couldn’t believe, how I guess, well, I don’t want to say it in the way, I don’t want to sound judgmental at all, but I think we don’t appreciate what we have enough and we buy food, we throw it in the fridge, we don’t do a meal plan, it sits at the back, it goes off, we all know the story. What are we going to do about that, we’ll just chuck it.
Once I really got an insight into homelessness and food insecurity and what it really means there’s no way known I’d waste anything in my fridge or my cupboard anymore, I never let anything go to waste. I just can’t do it now because there’s people on the street that could, that’ll get them through another day. When you have that experience, you’ve got to get it out of your system, I’ll never, yeah. I’ve spoken to these people, I’ve gone to the agencies and watch them come in and collect their food and talk to them. They go and sleep under a bridge they get their food and then they go and sleep under the bridge, they go back to that little spot under the bridge.
SALLY: These people, some of them were corporates, some of them had real lives, they suited up and they went to work every day.
PETRIA: Yeah, I think that’s the biggest thing is that people don’t realise that a lot of homeless people, I don’t want to say normal, but like “they were just normal people”. There’s just a whole matter of things that have just went the wrong way at the wrong time and it’s all come together.
SALLY: I know that’s right and all of a sudden, and it can really turn into a day. It’s a privilege to be able to help in my little way that I can with SecondBite and again just amazing people, the people that work there are incredible.
PETRIA: Thank you as well, to be coming on board, to help them as well like I think everyone plays their part. I think that’s something, yeah it’s very well deserved.
SALLY: I mean, even Matt Preston, he has a rule that in his family they have one night a week that they do not buy, they do not, they don’t, they’re not getting anything in, they make sure that they make a meal for the family and it’s all coming out of the fridge. So we’re not buying anything, we’re going to the fridge and we’re creating a meal from the fridge because if we don’t we won’t use it up and it’ll go to waste, so I love of that philosophy.
PETRIA: You can completely do this, I am a mom of four, so if I am not going to the shops to get one or two ingredients, I will find something in my pantry or my cupboard. Sometimes it’s a bit of a different dinner, one time we had Mexican pasta, I think it was, we have like a nacho pasta type thing, the kids loved it. It filled their bellies and it was completely fine, so yeah your pantry and your fridge, definitely. I think just people forget and especially your fruit and veg if it’s down the bottom and they just don’t realise.
SALLY: When I spoke to the media marketing manager for Coles, when COVID first hit and I was doing some work with her with SecondBite and we had a launch or something we had to do. I said, so how’s everything going your end, everyone’s got, it was one of the panic buying was happening. She said to me, we just cannot believe how much pushback we’re getting from the public, the general public about not being able to get their normal pasta range or that brand that, they want that, they were just so upset that they couldn’t get their staples and they couldn’t think outside the box and improvise and they got upset about it. I thought, wow, what an eye-opener that was that we get so stuck. There’s the big question of well, that’s probably you’ve got to start questioning your normal then don’t you be we’re becoming so rigid in how we live and a great way to loosen up and expand, let go and expand our minds and our repertoire and a diet, that shocked me.
PETRIA: That’s great but panic buying is probably whole another podcast episode. But like, I couldn’t buy gluten-free flour for like three months, did I complain to Coles or Woolworths to say that I couldn’t buy my gluten-free flour? No, who cares, at the end of the day I’m sure I will be okay. Yes, I might’ve been bloated for a few months but I survived and you can adapt. We live in a very comfortable like civilization, we can adapt to different cuisines or different pasta or toilet paper.
SALLY: That’s right and we can do that. Then it brings back too, again, we’ve got to make sure that the attention was going on us and isn’t it interesting I remember thinking through COVID so much energy and focus goes on us and how we’re going to survive but is anyone thinking about the planet? Yeah, it was a fascinating thing to watch because panic that was going on within self but is anyone listening to the planet, wow, okay well, you know.
PETRIA: But okay they’ve got their toilet paper and pasta they’re okay.
SALLY: Yeah, but isn’t interesting though. That’s because, and it’s not anybody’s fault, it’s just that we’re not used to, we haven’t shifted our mindset onto actually understanding and comprehending the fact that, if exactly like we all suffered and felt uncomfortable about being mistreated or not being able to service our bodies the way we normally do, the planet feels the same. If it’s not looked up properly, it doesn’t survive, it struggles and stresses as well. We have a responsibility to the planet to think about that, I mean I think we’re probably a lot more adaptable than the planet maybe I don’t know, although, we look at what we put into our bodies, that’s another rave again.
PETRIA: There you go there’s a future podcast episode.
SALLY: That’s another podcast, but just bringing it back to the planet and why we’re having this discussion and it is about that. It’s about being mindful and we can look after ourselves we need to be able to look after the planet as well.
PETRIA: Yeah, yeah, completely agree. I honestly believe that there’s so many different innovations that are being made now, again, the mainstream public might not know that these things are accessible or they’re coming out yet. Is there anything that you know that you can give us a heads up or get any insight into something that might revolutionise the industry?
SALLY: Oh, let me think. Well, there’s lots of little things going on out there at the moment that are happening. I think there’s, I think some of you may have heard of this, there’s a girl, I don’t, I haven’t read into it too much yet, but there’s a girl, that’s a young girl that’s a science student, I think. She’s designed cling wrap, but it’s made out of seaweed I think. Have you heard about that one yet?
SALLY: Yeah, yeah, that one’s, watch this space work in progress at the moment, but I have seen that’s happening so there’s going to be a whole new revolution around that, around cling wrap which is fabulous. Because we love it and it works but there’s obviously lots of alternatives out there as well but isn’t that incredible that a young mind is designing that right now. So something out of the sea is going to be made, even more, the reason why we need to be looking after the sea.
PETRIA: Yep, I find it’s the millennials are, they’re growing up with this different mindset and this different outlook. This is what I hope and what I hope my children are getting into this, them now but millennials are more likely, I think something like 87% more likely to pay a higher price for a sustainable product than any other generation. These millennials, these are going to be changing the way they’re going to be building that path because they are the ones that are going to be living in it.
SALLY: Yeah, they are and they’ve seen it. I mean, they’re going to be looking, I know our grandchildren are going to be saying to us, oh my gosh, I can’t believe that you use this plastic wrap stuff for your food, I mean, what were you thinking?
PETRIA: Why did you do that would be a massive question.
SALLY: Where did that come from? What were you thinking? Yeah, fascinating stuff, yeah, so definitely the millennials are going to be changing the world, which is really wonderful. They’re happy to think outside the box, compromise and just live very differently. I don’t think that generation is even so needy anymore they’re not needing the fast car let’s face it, at the end of the day, everyone’s Ubering around, they’re not needing cars. That generation, my son, who’s 22, doesn’t have a car at the moment, usually like 10 years ago over everyone had a car at 22. It’s like, soon as you got your licence you got a car and off you went, he doesn’t really think that way anymore, he’s using public transport, he doesn’t want to do that. He’s spending his money differently or he’s being wiser about it, or he’s actually thinking one less car on the road, so that’s definitely happening. The other thing I think that we’re going to see a lot more of its products being made out of recycled materials. In design, it’s going to be designed with an end of life in mind and that end of life is going to mean that it has another life. There’s never an end of life, which I think is fantastic. I know Ikea are starting to design furniture so that it’s only going to be rented, so they manufacture it so that they know that they can take full responsibility for getting it back again and what they are going to do with it.
Yeah, so, yeah, so the design is what it’s all about. The millennials now that get into design, I think is a great thing because it’s going to be designed out of materials that are more sustainable and environmentally friendly and ecofriendly and ethically sourced, et cetera, and produced. Then Ikea will know that we’re designing it not so it ends up on the side of the road or in an op shop or burnt in the backyard because it’s broken in five minutes. It’s actually we’re going to take responsibility for it because they’re only going to be leasing it, so we’re going to have to take it back and know what we’re going to do at the end. I think that’s brilliant and I think that’s happening in whitegoods manufacturing now as well, where everything’s going to be leased more, the responsibility is on the manufacturer.
PETRIA: Not the consumer.
SALLY: Not the consumer, so we’re not left with something that just doesn’t last and doesn’t work which is great. We’re getting back to quality, not quantity and I think that is key, it’s happening in the fashion industry a lot more now we’re seeing it now. I mean, unfortunately, a lot of the fashion industry has really struggled this year, especially, but it’s now about you speak to designers and I have, and they’re saying, look, we’re not, we don’t want that. That $5 t-shirts cost somebody something, it’s not $5 for nothing someone’s had to pay for it, but in a terrible way. We’re not going for that kind of garment anymore, we’re going for quality that’s going to last so we can hand down and I’ve always been that way. My daughters wear a lot of my clothes and I think the fact that she gets out suits that I wore in when I was 20, she’s like, God Mum, I love this, I’m going to rock this jacket and off she goes and I’m like yes, great there’s my girl.
PETRIA: First of all, hats off for having suits that you wore when you were in your 20s, where do you store all these?
SALLY: I know, well at the family home, Mum’s got the wardrobes thank God for her because no one knows this about me, but I started off one of my careers there before I got into presenting. I was modelling and I used to model for, the particular designers that just made beautiful clothing. It was one of the reasons why I went into modelling because I just love good quality clothing, not cheap and nasty. I just could never part with them, so I’ve still got them and of course, everything comes around again. She’s been wearing them, she, yeah, really, it’s amazing, I love the fact that she’s bringing them out and she’s like, Mum, I can’t believe, yeah, I’ve looked after a lot of things. So I think that’s what we’re going to see a lot more of is quality, yeah and more plant-based, I think with the end in mind and whatever that end is probably going to have another life again, so it’s brilliant.
PETRIA: It needs to be, I know there’s some, I think there’s some uni students in the UK that have started this little campaign. I don’t know if you’ve seen it where they’re sticking on stickers and getting other people to stick on stickers on all plastic bottles and plastic things in the supermarket saying expiry date in 499 years or something.
SALLY: I love it, yeah great.
PETRIA: It’s amazing like it started this bit of like a campaign because someone will look at it and go, oh right, okay, it’s going to expire in 500 years, maybe I’ll buy the glass water bottle, the glass, whatever else. Yeah, I just think it’s amazing the different out of the box things that people are coming up with.
SALLY: Yeah, it is it’s great. I think that, as long as we’re still, we’ve got government and councils really have to step in and make sure that they keep on top of all of this, they’re trying to do their best, especially with the container exchange, et cetera. We’ve got to get, we can’t recycle it if we haven’t, we can’t get it back to the recycling plant. We’ve got to make sure that system works very well and collection is a huge thing, of course. I think that we’ve got a lot of work ahead of us there, but the most important thing is, and that, the company that I’m doing some work with at the moment, they work with recycled PET. They produce recycled ARPET which is recycled PET, so food-grade plastic, because of course now a lot of the packaging is recycled. I think a lot of the consumers are looking to buy from companies that are making sure that they use recycled packaging and package that can be recycled again. It’s made out of something like a plastic bottle or whatever it may be.
I think that’s the other thing too, we’ve got to raise awareness with the consumer and teach the consumer to look for those kinds of products because if we’re not buying those products and supporting those businesses, they’re not going to be able to make it. We have to support this is my message to everyone, we have to remember to buy recycled because I speak to all those businesses and they’re doing their best busting their butts to produce a product made out of recycled materials. They provide, glass for bitumen roads and they’ve got the government to employ them so that you make sure that when you build your next road you’re building it out of recycled glass. So yeah, I was MC at a conference here in Melbourne for the government called Buy Recycled. It’s the first conference that they’d done and it was and everybody in the recycling business was there, everybody it was huge.
It was fascinating to listen to these people in their businesses and the biggest message was you’ve got to educate everybody to understand the importance of buying recycled. That’s kind of where I fit it, if I can drive someone into a supermarket say by this range because I know they use recycled packaging simply because they choose to, they might save maybe a cent more on that biscuit packet or tray or whatever it is, But at least, and you might have to pay more for it, but we’re supporting buying recycled. If we don’t all get in there together every little bit counts and if we don’t all get in there and support it we won’t get anywhere with it, so that is really important.
PETRIA: Oh, I love that. It’s education, I think and if everyone just keeps following along and doing their little bit there will be an impact, this will actually change.
SALLY: It will, it absolutely will.
PETRIA: We’ve got to get the first step, just do the first step.
SALLY: I think that’s what our generation is doing. The millennials will pick up and go with it after that, but we’ve got to keep doing it right now. I mean, they’re doing it too, of course, but we are living in a very pivotal time in the world. Yeah, we’ve got to keep at it because the planet won’t pivot if we don’t,
PETRIA: Sally, I’m feeling so inspired and I’m hoping and knowing that the people that are listening to this podcast are feeling inspired. Now, I definitely know they will be, now if they want to come along and follow your journey, see what you’re up to, where can they find you.
SALLY: Sustainablesally.com.au my website and I’m on Instagram so it’s @sustainablesally_au, so you can find me there and Facebook. You may be surprised that I haven’t got 55,000 billion squillion followers.
PETRIA: Followers don’t mean anything I think that’s one thing everyone knows now on social media followers do not mean anything.
SALLY: They don’t and it’s interesting because when I started three years ago, with my history with Brand Power it was so big, but we didn’t do social media in my whole time of Brand Power. I didn’t bother even starting it when it came because for me it was like, oh, what is this? Everyone sees me on the TV, I was on the TV, I didn’t really kind of think that it was something I wanted to do. When I started with Sustainable Sally, I thought well, I need to start organically and authentically and I have to start slowly and from scratch. It’s really interesting for me in my age group and where I’m at in the world to just see how society sees that and views that. It was fascinating because I already, I know my value and my worth, and I know what I do, but then you go into the social media world and it’s like so you’re going to actually decide on me based on that number there on the on your phone.
I found it really fascinating and I speak to a lot of people in the business world about it and a lot of them just don’t even bother with Instagram, they’re like, oh, we don’t want to know about Instagram. I keep saying that we need to have a presence somewhere in social media because you have to be there, but I can’t, I have trouble converting. I get that because I did too, so don’t be surprised if you don’t see a lot there. But then again a good example of someone that can really be successful with not a lot of followers, so if anybody’s starting out don’t let that bother you.
PETRIA: No, it’s better to have 2000 really engaged people there that are watching and just loving all your content and having, what did you say 200 billion squillion followers that are doing nothing.
SALLY: Yeah, that’s right, yeah. I’d love for people to come over and join the Sustainable Sally circle because I have a circle. I’m just getting my butt together because I’ve been so busy just working that I haven’t really devoted a lot of time to my circle and doing my blogs and getting, some products. So now I am running an affiliate if anybody wants to come on board, and I’m starting to, I started with Onya, it’s my first brand over and I’ve got a couple more to come on board in a minute. So now I’ve got affiliate alignment so I’m really excited about that because that means I’ll be blogging and blogging about other people’s products and I want to do that. It’s a sideline to what I normally do but because I want to support businesses and I love talking about people’s stories and their products and what they’re doing and driving sale is what I do.
I lead people to buy a product, I mean, that’s what I do more than anything and I want to do it online. I thought, well the best way for me to do that is set up my affiliates. That’s the arrangement I’m starting to do with some clients now, so if anybody’s interested and they want to reach out to me and then want to have a chat about that, and they want me to talk about their products, then, we can talk, just DM me and I’ll give you a call and we’ll have a chat. Yeah, that’s what I like to do, so let everybody know that, yeah.
PETRIA: No, it’s good, I think that’s one of the things about having people come onto a podcast that you might feel is out of your reach. Once they hear you talk and hear how passionate you are and they realize that everyone’s just a normal person like it doesn’t matter whether you in movie celebrity status or whether you’re just a person who’s running a business at the end of the day, we’re all people. We can all do something for us lives for our business make that impact whatever we want to do, so yes, definitely reach out.
SALLY: I’m very approachable I’m not someone that’s not one of them, I’m not one of those people, I’m not a celebrity, people think I’m a celebrity, I’m just not, I’m just a real person like everybody else. The most important thing to me and my brand is that whoever I talk about and whatever I talk about that it’s completely transparent. That is key that that’s the only thing I will say, I need to understand it, it doesn’t have to be a100% sustainable, but as long as you’re open and honest about what you’re not doing, as well as what you are doing. I think that there’s the answer for me, as far as I’m concerned that’s all I ask exactly.
PETRIA: Yeah, it’s the journey, amazing Sally, well thank you so much for joining me here. I just know they got so much value out of this and I am super excited to keep following along on your journey and your circle. I am on your mailing list, so I do look forward to seeing your updates.
SALLY: I’m getting my act together as much as I possibly can. I’ve just done a great campaign for an energy company actually. I get, when I get involved with my clients, I get so busy there’s only one and what it’s like, there’s only one of you. I don’t have a team of people in the background doing it all for me I know eventually I’m going to have more of my, from my brand manager and it’s at the moment it’s he and I. Normally I’m managed, I usually have a manager, I’ve been with International Management Group with, or with my Brand Power work for 25 years. I decided this time I want to self-manage because I feel that I need that personal connection with the clients that I work with and the people that I work for, I think it’s very important to have that personal, but it does mean my life’s stretched.
I’m very fortunate though because my twins are 22 now and they’re very self-sufficient and independent.
PETRIA: So they don’t need a book read to them every night, not like mine.
SALLY: We don’t have to do our books and our learners and I’m not running off anymore, I am very fortunate. I’ve got time now.
PETRIA: So amazing lovely. Well, thank you so much for joining me here on the Sustainable Shift Podcast for anyone listening, I’ll pop all of Sally’s socials and her website in the show notes down below. Thank you so much for joining me here.
How did you go? Did you get so much value from the episode? Honestly, it is so inspiring to watch and follow along on Sally’s journey. As I said at the start, I really highly suggest you heading over there give her a follow and maybe if you’re an eco-brand, even reach out to Sally. I know she is supporting so many beautiful brands out there and is really passionate about helping to make an impact on our environment. Let me know, leave me a review, let me know if you’ve got any ah-ha moments or how you felt about this episode because your reviews mean the world to me.
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Thank you so much for joining in today’s episode of the Sustainable Shift Podcast. If you enjoyed this episode, please make sure you hit the subscribe button so you don’t miss any future episodes and leave me a quick review it’ll take you about 30 seconds. I would be ever so grateful and want to be friends because we’re not really friends unless we are Instagram friends, so head over to Instagram and send me DM @cocoroseeco. Anyway lovely I hope you have an amazing day and I cannot wait to connect with you again soon. Thanks so much, lovely bye.
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Hi there, I’m Petria and thanks for joining me here.
As a busy Mum to four young children, and with a fly-in-fly-out husband, I understand the juggle between family, home life and work … there’s precious little time to spare. I know how tricky it can be to make the right eco-friendly choices for your family – that’s why I’ve created Coco Rose Eco.
Through seeking out the most sustainable choices for my own family, I’ve carefully selected beautiful, unique and eco-friendly Australian made products which I happily use for our family and give as quality gifts. I’m excited to share my knowledge of all things eco-friendly with you and this community.